The Revelstoke Local Food Initiative is a Non-Profit that hosts a Farmers’ Market Saturday’s in Revelstoke, British Columbia.

Overview

Amplifying Impact through Ethical Marketing

The Revelstoke Local Food Initiative (LFI) is a Non-Profit organization based in Revelstoke, British Columbia that hosts a Farmers’ Market every Saturday. However, they faced a challenge – they needed to attract more vendors and visitors to their farmers’ market in 2022 and encourage the visitors to spend more, ultimately benefiting the vendors and community at large.

Challenge

While the market was already well-loved by the local community, the LFI aimed to expand their reach, add more vendors to their roster, and inspire visitors to engage more deeply, including increasing their market spending. Win, win!

Goal

Create a social media & content strategy along with a six-month editorial calendar for the LFI team to capture and engage a new and existing audience.

Strategy and Execution

We began with a visual brand refresh for the market, creating a suite of marketing collateral for the LFI team. Building upon this refreshed brand, we developed a targeted content strategy, an engaging editorial calendar, and a set of branded assets.

Our content focused on three key pillars: inspiring the audience with the market’s mission and values, educating them about the importance of supporting local vendors, and keeping them informed about the latest market news and offerings.

All communications were anchored with clear calls to action and motivational campaign concepts rooted in ethical marketing practices. These tools aimed to facilitate the LFI team in achieving their targets and enhancing visitor spending at the market.

Outcome

The Revelstoke Local Food Initiative Farmers’ Market saw a remarkable improvement in both vendor participation and visitor engagement. Our ethical marketing approach, focusing on community benefits and supporting local businesses, resonated with the audience and led to increased market participation and spending.

Big Win

The success of this ethical marketing strategy was not only seen in increased engagement and spending, but it was also recognized on a larger scale. The Revelstoke Local Food Initiative Farmers’ Market was awarded as the most outstanding medium-sized farmers market in 2022 by the BC Farmers’ Markets Association.

This case study demonstrates that marketing doesn’t have to be manipulative or pushy. Instead, it can be ethical, valuable, and lead to tangible success when aligned with an organization’s core values and community interests. Ethical marketing, as showcased in this case, can lead to increased engagement, community support, and industry recognition.